All Too Well: Breaking Down the Marketing Genius of Taylor Swift’s Eras Tour

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Taylor Swift | The Eras Tour – the phenomenon we have all been hearing about since its initial announcement on November 1st, 2022. This immersive experience is not just a concert, it is a masterclass in marketing. Taylor Swift continues to set new standards for what marketing can achieve within the music and entertainment industry. […]

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From Game Day to the Big Stage: Why I Love Event Marketing

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Have you ever stopped to think about what it takes to make a live event unforgettable? Behind the fanfare, fireworks, and show stopping performances lies a world of careful and creative strategy. The live entertainment industry is a vast, quick-paced industry that consistently produces our favorite moments like nail-biting sporting events and free spirited concerts.

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